Connecting Seniors and Families Through the Power of Words

Clear, Compassionate Content that Shows You Care

I help senior living communities build trust with residents, prospective residents, and their families through clear, engaging content. With a background in legal writing, hands-on experience in supportive senior housing, and years as a Realtor, I understand what matters most to a senior audience and their loved ones. My content prioritizes compassion, respect, and clear communication in language that informs and satisfies seniors and their families.

As a former manager and newsletter writer at a supportive housing facility for elderly adults, I have seen firsthand the power of the written word. Written content can foster trust between staff and residents, tell your brand story, and help families feel connected.

What does this mean for you?

• Higher resident satisfaction
• A pipeline of prospects who can’t wait to get in
• Brand recognition in your community

Whether you need website copy that converts, newsletters that engage, or blog posts that build authority, I deliver polished, well-researched content that informs, inspires, and converts.

Who I Work With

• Assisted living facilities
• Memory care communities
• Independent living communities
• Skilled nursing facilities
• Rehabilitation centers
• Senior advisor agencies
• Retirement communities
• Home health agencies
• Personal care agencies
• Senior centers
• Estate planning law firms
• Hospitals
• And more!

With years of experience as a Realtor and deep knowledge of real estate technology tools, I also create content for proptech companies and real estate platforms. Learn more about my background.

Why Work With Me?

Senior Housing Experience: I managed a Section 202 multifamily housing project for elderly adults ages 62+ with very low income, providing social services support, lease enforcement, and property management services. For eight years, I wrote a monthly newsletter that created a sense of community among tenants, kept them informed, and inspired them and their families.

Legal Writing Background: I’ve written over a thousand pages on sensitive topics for personal injury lawyers, Social Security lawyers, and Veterans assistance firms. I understand how to explain complex topics to a lay audience with compassion and simplicity.

Real Estate Knowledge: As a former Realtor, I know the language of real estate and the technology that’s transforming the industry.

“I’ve been reading a ton of your work the last couple of weeks, and I’m always deeply impressed with how well-written and thoroughly researched it is. It is a relief when I see your name on a piece!” — K.M., Content Manager

“Every time I read a piece of non-Candace content I wish it were Candace content and I think that’s a testament to the quality of your research and writing. We are very lucky to have you on our team!” — C.W., Team Lead

“This content is ranking #3 nationally – posted not that long ago with barely any changes/optimizations since.” — C.F, SEO Specialist

“I worked alongside Candace as a digital content editor and was often tasked with reviewing her work. I always found her writing to be organized, clear, succinct, and grammatically and factually accurate. Her pieces were always submitted on deadline and rarely, if ever, required significant editing. I highly recommend her services.” —L.T., Legal Content Editor

“Candace is without a doubt one of the strongest, most reliable writers I have worked with. Her productivity, self-editing, and research skills are formidable. If you are looking for someone you can count on to consistently deliver high-quality, polished work, look no further. She always go above and beyond. Thank you, Candace. You rock.” —T.H, Legal Content Editor

Ready to Get Started?

Schedule a free consultation or contact me directly to discuss your project.